Kinston boasts a robust retail presence, with over 3.4 million square feet of retail space spanning across 245 properties. While vacancy rates have seen fluctuations over the years, Kinston maintains a competitive vacancy rate compared to the statewide average. The demand for retail space remains high, indicating significant opportunities for future development.

Of that 3.4 million square feet of retail space in Kinston, our East Kinston study area is home to only 189,000 square feet of retail space, concentrated mainly near downtown and Vernon Avenue—our city’s main thoroughfare. East Kinston’s economic vitality is evident in the near-zero retail vacancy rates in the neighborhood, reflecting a sustained demand for retail space. We recognize the need for essential services, such as grocery markets, and are actively exploring ways to address East Kinston’s food desert designation through initiatives like grocery co-ops, mini farmers' markets, and community gardens.

Currently, the Neighborhood Hub provides a platform for local entrepreneurs and businesses to showcase their goods and services during our events. We aim to expand opportunities for our neighbors to access commercial outlets and services, including grocery stores, banking, health, fitness, and more. Our goal is to create a just and regenerative neighborhood economy that benefits all residents.